Event
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Make Them Care MasterClass
- Date
- Fri, 21 August 2026
- Time
- 1:00 PM – 2:00 PM AST(America/Barbados)

Make Them Care
A 60-Minute Interactive Master Class with Rashida Denbow · @onlyrashidaa
You can build an incredible product and still get ignored.
For founders and builders, building the technology is only part of the job. You also need to make customers, investors, partners and people who have never heard of you care about what you're building.
Join Rashida Denbow, creator of OnlyRashida, for a highly practical, interactive master class on earning attention, communicating complex ideas and turning what you're building into stories people want to engage with.
Rashida has built an audience around subjects many people scroll past — including Caribbean fintech, investment and innovation — reaching hundreds of thousands of people outside her existing following.
What we'll work on
Finding the story people actually care about
Winning the first three seconds
Turning technical ideas into clear, human stories
Writing hooks that stop the scroll
Building a content engine instead of posting randomly
Creating content that reaches beyond your existing audience
Live content clinic + Q&A
Bring your company description, your product and what you're building. You'll work on it during the session.
You'll leave with a hook you've written live, a content framework and a strategy you can continue using.
For Future Caribbean Builders · Open to All
Make them stop. Make them understand. Make them care.